For owners planning to sell in the next one to two years
The multiple is decided long before you list the business.
Buyers discount concentration, messy books and undocumented process. We spend the twelve months before you go to market making each of those someone else's problem instead of your discount.
- The discounts a buyer will apply to your business, named now while there is still time to fix them
- SKU, channel and supplier concentration reduced, because one-legged businesses trade lower
- Books, add-backs and reporting cleaned up so diligence confirms your numbers instead of questioning them
- Process documented and off your desk, so the business is not obviously dependent on you
Book your free exit readiness review
Two quick questions, then pick your time.
Backed by our 30-day money-back guarantee. Not happy with our work in the first 30 days, you get a full refund.
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Sound familiar?
Owners start preparing the quarter they decide to sell, which is a year too late
A buyer prices trailing twelve months. That means the work which raises your valuation has to happen before the twelve months a buyer will look at, and most owners start once they have already decided to exit. By then the concentration, the thin documentation and the messy add-backs are all inside the window being valued.
- One SKU carries most of your revenue, and every buyer treats that as risk to be discounted.
- Your books mix personal and business spend, so add-backs turn into an argument in diligence.
- The business runs out of your head, and nothing important is written down.
- Account health has old warnings and unresolved IP complaints sitting on it.
- Growth is flat or lumpy, and there is no clean story explaining what a buyer would inherit.
- You have a broker lined up and no idea what they will find when they look properly.
Backed by our 30-day money-back guarantee. Not happy with our work in the first 30 days, you get a full refund.
Twelve months out
We fix what gets discounted, in the order the calendar allows
We start from how a buyer builds their number: trailing twelve month earnings, then a multiple adjusted for risk. Every risk they price in is something you can reduce, and each one has a lead time. Concentration takes quarters to spread, a clean trailing twelve takes a full year to show, and documentation can be done in weeks. So the plan is sequenced backwards from your target listing date, and we run the account through the period so the trend a buyer sees is a real one.
- A readiness review scored the way an acquirer scores it, with the likely discounts named.
- Concentration, account health and documentation worked in the order their lead times require.
- The account run through the prep period, so the trailing twelve you list on is genuine.
What you get
The twelve months before you go to market, run properly
We find what a buyer would discount, fix it in the order the calendar allows, and run the account through the period so the numbers you list on hold up in diligence.
Exit Preparation & Sale Readiness
Starts with a free audit
- Exit readiness review scored against the criteria acquirers actually use.
- Revenue concentration work: broadening the catalogue and the channels carrying the business.
- P&L and add-back clean-up, so diligence confirms your earnings rather than disputing them.
- Account health remediation: old warnings, IP complaints and unresolved cases cleared.
- Standard operating procedures documented, so the business survives your departure on paper.
- Trademark, Brand Registry and supplier agreements confirmed and transferable.
- Advertising and inventory run for stable, verifiable growth across the trailing twelve.
- A diligence pack assembled, so your broker starts with answers instead of questions.
Backed by our 30-day money-back guarantee. Not happy with our work in the first 30 days, you get a full refund.
How it works
From your decision to a clean sale process
Tell us your timeline
When you want to list and what you think the business is worth. Read access to the account.
We score it like a buyer
Concentration, books, account health, documentation and growth, with the likely discounts named.
You get the plan
What to fix, in what order, and which items have lead times that decide your listing date.
We run the prep (optional)
We work the plan and run the account through the period, so the trailing twelve is real.
Questions
Answers
Do you broker the sale or introduce us to aggregators?
No. We prepare the asset, your broker or M&A advisor sells it, and we are happy to work alongside whoever that is. We are not brokers, we take no part of the sale price and we do not represent buyers, which is also why our advice on what to fix has nothing riding on the deal closing.
Can you tell us what our business is worth?
We can tell you how a buyer will build the number and which of their risk adjustments apply to you, which is the useful part. The valuation itself belongs to your broker and to the market at the time you list, and anyone quoting you a multiple this far out is guessing.
How far ahead should we start?
Twelve months before you want to list is the point where everything is still fixable, because a buyer values the trailing twelve months and that window has to include the improvements. Eighteen months is better if you have concentration to spread. Under six months we can still clean the books, the documentation and account health, and we will be straight with you that the structural items are out of reach.
Will growing the business quickly raise the price?
Only if the growth is verifiable and looks durable. A spike in the last quarter driven by heavy ad spend or a discount push tends to get read as dressing the business for sale, and buyers adjust for it. Steady, explainable growth across the trailing twelve is worth more than a spike at the end.
We are on a deal already and diligence is going badly. Can you help?
Sometimes. If the issue is documentation, account health or reconciling the books, that is often fixable inside a live process. If the issue is structural, like concentration or a supplier agreement that will not transfer, it is usually a renegotiation rather than a fix. We will tell you which one you are in before you engage us.
Is the exit readiness review free?
Yes. You get the buyer-side scoring, the discounts you are likely to face and the sequence to fix them. Free and yours to keep whether or not we work together, including if you take it straight to your broker.
Find out what a buyer would discount you for
Tell us your timeline and share the account. We will score it the way an acquirer would and show you what to fix while there is still time.
Backed by our 30-day money-back guarantee. Not happy with our work in the first 30 days, you get a full refund.