For operators building a product brand from zero
Build a brand you own, on demand that already exists.
Category and product selection on real demand data, sourcing and supplier vetting, the brand and the listing, then the launch plan behind it. You own the company, the brand and the inventory.
- Categories screened on real search and competitor data, not on what is trending on TikTok
- Supplier sourcing and vetting, with sampling and quality checks before you place a real order
- Brand, packaging and listing built once and built properly, so the first launch is not a rehearsal
- A launch plan that earns ranking, then an honest read on whether to scale it or stop
Book your free opportunity call
Two quick questions, then pick your time.
Backed by our 30-day money-back guarantee. Not happy with our work in the first 30 days, you get a full refund.
Brands whose accounts we operate
“We worked with leadcrunch on our Amazon launch strategy for a consumer electronics product. They were incredibly responsive throughout the project.”
“We worked with leadcrunch for Amazon Seller/Vendor Central brand growth and management. Very professional.”
Verified 5.0★ client reviews on Upwork.
Sound familiar?
Most first brands fail on the product choice, months before anyone sees the listing
By the time a launch is struggling, the decision that killed it was made at the start: a category too crowded to enter, a margin too thin to advertise into, or a supplier chosen on price alone. No amount of good advertising rescues a product that should not have been ordered.
- You have researched for months and every category looks either saturated or too small.
- The products you like have margins too thin to survive advertising and Amazon's fees.
- You do not know how to tell a real manufacturer from a trading company reselling someone else's factory.
- You have watched courses that teach the theory and stop exactly where the real work starts.
- You are ready to put real capital in and you do not want to learn this by losing it.
Backed by our 30-day money-back guarantee. Not happy with our work in the first 30 days, you get a full refund.
Selection first
We spend the effort on the decision that decides the outcome
The order of operations matters more than any single tactic. We screen categories on real demand, competition and margin after landed cost and fees, and we kill the ones that cannot clear the bar. Only then do we source, vet suppliers and sample. The brand and listing get built once, properly, and the launch is planned to earn ranking rather than buy a spike. You own everything: the company, the supplier relationship, the brand and the stock.
- Category and product screening on demand, competition and margin after landed cost, FBA fees and advertising.
- Supplier sourcing, vetting and sampling, so you are ordering from a factory you have actually assessed.
- Brand, packaging, imagery and listing built for the shopper who is comparing five options at once.
What you get
From no brand to a listing that can hold its own
We run the selection, the sourcing and the build with you, then plan and execute the launch. You end up owning a brand, not renting a service.
Brand Launch & Scale
Starts with a free audit
- Category and product selection screened on real demand, competition and margin after all costs.
- Supplier sourcing and vetting, sampling, and support through your first production order.
- Brand identity, packaging direction and product imagery built to compete in the search results.
- Listing and A+ content written for a comparing shopper, plus Brand Registry enrolment.
- Launch advertising planned to earn ranking, then bid to margin once the listing holds.
- An honest scale-or-stop read after launch, including when the answer is to stop.
- You own the company, the supplier relationship, the brand and the inventory. All of it.
Backed by our 30-day money-back guarantee. Not happy with our work in the first 30 days, you get a full refund.
How it works
From nothing to launched
Book the opportunity call
We talk through your budget, your timeline and what you want to own. No account or product needed.
We screen the categories
Demand, competition and margin after landed cost and fees, until a shortlist clears the bar.
We source and build
Supplier vetting and sampling, then the brand, the packaging and the listing.
We launch and read it
Launch advertising to earn ranking, then a straight verdict on whether to scale.
Questions
Answers
How much capital do I need to start?
Enough to cover a real first production order, shipping and duty, and a launch advertising budget on top, with room to reorder if it works. That is a five-figure commitment in most categories before our fee. We would rather say that on this page than on a call, because starting undercapitalised is one of the most common ways a first brand dies.
Can you guarantee the product will sell?
No, and you should walk away from anyone who does. We can make the decision a well-researched one, the supplier a vetted one, and the launch a competent one, which is what moves the odds. We cannot promise a market outcome, and our guarantee covers our work, not your sales.
Who owns the brand and the Amazon account?
You do. The company, the seller account, the trademark, the supplier relationship and the inventory are all yours from day one. We operate inside your account. If you stop working with us, nothing about your brand travels with us.
Is this a course or done-for-you?
Neither, exactly. It is done with you: we do the research, sourcing and build, and you make the calls that only an owner can make, like how much capital to commit and which supplier to sign. You will understand your own business at the end of it, which is the point.
How long before the brand is live?
Selection and sourcing usually run six to twelve weeks, and manufacturing plus freight is on your supplier's clock rather than ours. Anyone quoting you a fixed date to launch is quoting a date they do not control.
Who is this wrong for?
Anyone looking for passive income, anyone who wants to start with a few thousand dollars, and anyone who wants to be hands-off. Building a brand is running a company, including inventory decisions and cash flow. If you want an asset without the work, this is not it and we will say so on the call.
Find out whether this is worth your capital
Tell us your budget and what you want to build. We will tell you straight whether the plan is realistic and what it would take.
Backed by our 30-day money-back guarantee. Not happy with our work in the first 30 days, you get a full refund.