For Shopify and DTC brands opening the marketplace channel
Your brand already sells. Put it where people are already shopping.
We open Amazon as a second channel for Shopify brands: Brand Registry, listings built for marketplace intent, and a launch plan that adds demand instead of moving your existing customers to a worse margin.
- A straight read on whether Amazon is incremental for your category, before you commit inventory
- Brand Registry, A+ content and a storefront, so you own the brand on the marketplace instead of renting it
- Listings rewritten for marketplace intent, which is a different buyer than the one landing on your store
- Pricing and channel rules set so Amazon does not undercut your own site
Book your free expansion audit
Two quick questions, then pick your time.
Backed by our 30-day money-back guarantee. Not happy with our work in the first 30 days, you get a full refund.
Brands whose accounts we operate
“We worked with leadcrunch on our Amazon launch strategy for a consumer electronics product. They were incredibly responsive throughout the project.”
“We worked with leadcrunch for Amazon Seller/Vendor Central brand growth and management. Very professional.”
Verified 5.0★ client reviews on Upwork.
Sound familiar?
Paid acquisition keeps getting more expensive, and your store is the only place you sell
A DTC brand that only sells on its own site pays for every visitor twice: once to find them and once to convince them. Meanwhile the shopper who would have bought from you is on a marketplace typing your category into a search bar and buying whoever shows up.
- Your blended acquisition cost keeps climbing and every new customer costs more than the last one.
- Shoppers search your category on Amazon, find a competitor, and you never knew the demand existed.
- An unauthorised seller has already listed your product, and they control the page your customers see.
- You listed once, sales were flat, and you concluded the channel does not work for your brand.
- You are worried Amazon will cannibalise the store you spent years building.
Backed by our 30-day money-back guarantee. Not happy with our work in the first 30 days, you get a full refund.
Incremental, not cannibal
We open the channel that adds demand and protect the one you own
Cannibalisation is a real risk and we treat it as one. Before anything ships we check whether marketplace demand in your category is incremental to your store, and we tell you when it is not. If it is, we take the brand on properly: registry first so you own the page, listings written for a shopper who is comparing rather than discovering, and pricing rules that keep your own site the best place to buy. Amazon is a demand channel, not a replacement for your brand.
- Demand and competitor research on your actual category, so the decision is made on data rather than optimism.
- Brand Registry, A+ content and a storefront, plus the enforcement path for unauthorised sellers.
- Channel pricing and bundle strategy so the marketplace complements your store instead of undercutting it.
What you get
The marketplace channel, opened properly and run for you
We validate the opportunity, build the brand presence, launch the listings and run the channel week over week. You keep owning the customer relationship on your own site.
Shopify & DTC Expansion
Starts with a free audit
- Category demand and competitor analysis, with an honest verdict on whether to expand at all.
- Brand Registry enrolment, A+ content and a branded storefront.
- Listings written for marketplace search intent, not copied from your product pages.
- Launch advertising built to earn ranking, then bid to margin once the listing holds.
- Channel pricing rules so your own store stays the best place to buy.
- Unauthorised seller and hijacker enforcement, so you control your own page.
- Reporting that separates marketplace revenue from DTC, so you can see what is incremental.
Backed by our 30-day money-back guarantee. Not happy with our work in the first 30 days, you get a full refund.
How it works
From one channel to two
Tell us about the brand
Your catalogue, your margins and your current DTC numbers. No account access needed yet.
We check the demand
We size the marketplace opportunity in your category and flag anyone already selling your product.
You get the verdict
A straight read on whether the channel is incremental, what it takes to open, and what it should return.
We build and run it (optional)
Registry, listings, launch and ongoing management, reported separately from your store.
Questions
Answers
Will selling on Amazon cannibalise my Shopify store?
Partly, and anyone who tells you otherwise is selling you something. Some existing customers will buy on the marketplace because it is convenient. The question is whether the new demand is bigger than that shift, and in most categories it is, because marketplace shoppers search there first and would never have found your store. We size that before you commit inventory, and we tell you when the answer is no.
Someone is already selling my product on Amazon. Can you get them off?
Usually, and it is a good reason to move now rather than later. Brand Registry gives you the enforcement tools, and we run the takedown process alongside claiming the listing so the page ends up under your control with your copy and your images on it.
Do I have to lower my prices to compete on Amazon?
No, and dropping your price to win the marketplace is how brands wreck their DTC margin. We set channel pricing and bundle strategy so the marketplace listing stands on its own and your own store stays the best place to buy, which is where you keep the customer relationship and the repeat revenue.
We tried Amazon once and it went nowhere. Why would this be different?
Most failed first attempts are the same three things: the listing was the DTC product page pasted across, there was no launch advertising to earn ranking, and nothing was registered so the page could be changed by anyone. Those are fixable, and we tell you in the audit which one it was.
Do you touch the Shopify store itself?
We work on the marketplace channel and the offer behind it. We will flag what we see on your store, pricing, bundling and positioning, because it affects both channels. We are not a Shopify theme or development shop and we will not pretend to be.
Is the expansion audit free?
Yes. You get the demand read, the competitor picture and our verdict on whether to expand, free and yours to keep whether or not we work together.
Find out if Amazon is incremental for your brand
Tell us about the catalogue. We will size the demand, show you who is already selling your product, and give you a straight yes or no.
Backed by our 30-day money-back guarantee. Not happy with our work in the first 30 days, you get a full refund.