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What does that revenue target cost in ad spend?
Five numbers off your reports. You get the clicks the target needs, the monthly and daily budget behind them, and whether the implied ACOS clears your break-even.
- The monthly and daily ad budget your revenue target implies
- Your implied ACOS against your break-even ACOS, and the gap between them
- The units and clicks the target rests on, so you can sanity check it
Gross margin means what is left after COGS, Amazon referral and FBA fees, and freight. Before any advertising. Conversion rate and CPC come from your Search Term or Campaign report.